How To Spread Your Message, And Not Covid-19
With Covid-19 coming in and creating new hurdles and problems, ones like we could have never imagined, a lot of small business owners have been stuck trying to overcome these issues. On March 23rd, 2020. I put together a webchat where a bunch of small business owners discussed marketing ideas to keep businesses growing. The following videos are assembled from the talking points from that webchat.
Part 1:
An Introduction to Brands
This is the first video in this web series that covers how to handle all of the marketing changes and roadblocks during this pandemic.
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In this part, we’re going to discuss exactly what your business is facing and why things suddenly seem to not work. We’re going to look at your customer base and figure out if they are still your target market, or if you need to create a new one. Then, we’re going to talk about what we need to do to attract that new market.
Part 2:
Understanding The Current Mood
For the second video in this web series, we’re going to talk about the mood of your target market.
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By understanding what your customers are thinking and experiencing you’ll be able to create messages that not only stay with them, but can inspire them. This thought process will generate important information as we craft the new experience that we discussed in the first video.
Part 3:
Tools To Build And Promote: Websites
It’s time to really dig down with this segment of the “How To Spread Your Message, And Not Covid-19” Webchat.
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We’re going to start discussing all of the various tools that you’re going to use to build and promote the new experience that we’ve discussed in the earlier two videos. This first tool that’s getting explained… websites.
Part 4:
Tools To Build And Promote: Social Media
I’m guessing the next topic that we’re covering is something that everyone wants to know about… social media.
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With this segment, I’m going to give you a few tips on how to up your social media strategy and turn your page from something that you struggle with to something that helps bring customers to your website. Do you want to know more? Then it’s time to click play.
Part 5:
Tools To Build And Promote: Videos
I’m back with another segment of the “How To Spread Your Message, And Not Covid-19” webchat.
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This time we’re focused on video. Yep, just like the one that you’re watching. In this segment, we’re going to talk about what you need to do to create a video that people will watch and pay attention to.
Part 6:
Tools To Build And Promote: Webchats
Once again Designed from Scratch Concepts is bringing you another riveting segment of the “How To Spread Your Message, And Not Covid-19” webchat.
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In this segment, we’re going to learn a few tips about the very thing you’re about to watch… webchats. This video will teach you what you need to do to make the experience of a webchat with you memorable… but in a good way.
Part 7:
Tools To Build And Promote: Email
Here comes another webchat segment about “How To Spread Your Message, And Not Covid-19”. We’re going to cover something that I’ve gotten a lot of questions about recently, and that’s email.
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In this part, you’re going to learn a few tips and tricks on how to use email to overcome some more of the hurdles that Covid-19 has placed in front of you. So, go ahead and press play so that we can get started.
Part 8:
Tools To Build And Promote: Mail and Press Releases
The eighth segment of the “How To Spread Your Message, And Not Covid-19” webchat is going to give you some great tips on the last two tools for marketing while everyone is isolated.
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These final, and often overlooked, tools that I’m going to give you some helpful tips on are regular mail and press releases. Not sure how they fit into your business? Well, then this short and straight to the point video is going to be a big help for you.
Part 9:
Interaction Levels: No Contact
Designed from Scratch Concepts is still here to bring you the answers to all of your questions with another segment of the “How To Spread Your Message, And Not Covid-19” webchat.
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In this next part, we’re going to talk about the first in the three different types of interactions that a business will have. Not only will it help you to better understand what your message should be, but it will allow you to know how your customers view your business. Are you ready to learn more?
Part 10:
Interaction Levels: Delivery
This segment of the “How To Spread Your Message, And Not Covid-19” webchat is all about businesses where their main source of interaction is with delivery and pickup services.
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Even if you don’t think this describes how your business works the video is still worth watching because I’m sure that you’ll learn a few tips that you just might be able to use for your business.
Part 11:
Interaction Levels: Full Contact
Here comes another segment of the “How To Spread Your Message, And Not Covid-19” webchat. There are a lot of businesses out there that rely on face to face interactions in order to bring in business.
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So, what are these companies to do now that meeting together isn’t necessarily a choice? That’s what we’re going to discuss in this part. How do you get someone’s attention when they can’t see you? Click play and find out.
Part 12:
Interaction Levels: Full Contact
(continued)
Let’s continue our discussion about marketing a full contact business in this segment of the “How To Spread Your Message, And Not Covid-19” webchat.
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We’re going to examine the business model that restaurants have converted to in order to stay functioning. We’ll talk about why it works, how it works, and what to do so that it works for you. If you’re ready to learn more then go ahead and click play.
Part 13:
How To Keep Your Customers Safe
For the final segment of the “How To Spread Your Message, And Not Covid-19” webchat I’ve brought in someone who knows a lot about keeping safe while Covid-19 is out ruining our fun.
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Her name is Jessica Lasky and she is the founder of Mobile Scope, a Phoenix-based mobile FEES company. She’s out in the front lines working face to face with Covid-19 patients and she’s created some widely used protocols to keep both herself and her patients safe. She’s going to give you some great tips to keep the pandemic from damaging your business. Want to hear what she has to say? Then go ahead and click play.
Hopefully this has helped you get a great idea on how to work past the hurdles of Covid-19.
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If you’re already a member then head on in with any specific questions that you might have.